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Case study Sim 2023

Sweet Shop Sim

Cozy management · 1.8M plays

Scripting UI
Client
Pixie Creative
Role
Scripting + UI
Duration
2 months
Team
2 devs
1.8M+
plays
2 mo
build time
4.88★
rating
12
recipes
01 · Challenge

A cozy sim for the Roblox tween audience. Slow pacing, soft feedback loops, no aggressive monetization. The team had art but no game logic.

02 · Process

Built the economy first — making sure prices, recipes and upgrade costs created a satisfying 20-minute play loop. UI came second, tuned for thumbs and joy.

03 · Outcome

Hit "trending" within 5 days. Used as a case study by Roblox for non-PvP retention.

In-game

What it looks like.

Screenshots are placeholders — drop in real captures once available.

Systems we built

Inside the build.

01

Recipe system

Data-driven recipes with ingredient timers, success rates, and tiered customer demand. Designers added new dishes via spreadsheet.

02

Customer AI

Customers have moods, patience timers, and tip multipliers. Animated reactions for served / failed orders.

"Game logic that feels like a hug. Exactly what we wanted."
— Mei · Pixie
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